http://www.jobisafourletterword.com Mon, 02 Jun 2008 08:03:06 +0000 http://backend.userland.com/rss092 en Today's New York Times has a short article about Google's ad quality team. Much of what's discussed is old news to those of us who buy PPC ads, but it's an excellent summary to share with colleagues and management who don't really understand what we do. For example, an advertiser who ... http://www.jobisafourletterword.com/a-glimpse-inside-googles-ad-quality-team/ As I've mentioned previously, I use the name Tuppy Glossop as a pseudonym in order to keep my day job somewhat separate from my extra-curricular business activities. In an effort to increase the reach of my thoughts, I'm going to begin blogging elsewhere as well as here at Job Is A ... http://www.jobisafourletterword.com/tuppy-glossop-spreads-across-the-web/ It's a cliche to say it, of course, but Aaron Wall really did write the book on search engine optimization. There are very few people around who know - or share - as much as he does on the subject. Today he published an extraordinary article called How Much is a ... http://www.jobisafourletterword.com/aaron-wall-on-the-value-of-a-top-google-ranking/ Over the last month or so I've been learning a lot from Vic Franqui at Blogger Unleashed. He's largely video-blogging now, rather than writing ... it's always entertaining, and I suspect I learn a lot more this way, but I do regret that it's hard to search his content by ... http://www.jobisafourletterword.com/vic-a-blogger-unleashed/ As I wrote a couple of weeks ago, I'm beginning to worry that some keyword research tools are becoming skewed by too many niche marketers. This morning I took a look at the free WordTracker tool, using the keyword phrase "tooth whitening". Here are the top 20 results: 185 tooth whitening 144 oakland tooth whitening 107 tooth ... http://www.jobisafourletterword.com/keyword-sniping-an-update-on-keyword-research/ All the organizers of SphinnCon Israel deserve a big pat on the back, including Search Engine Roundtable; it was a terrific event. I'm guessing there were around 170 attendees all together, and I heard through the grapevine that a lot more people were turned away over the last few days. ... http://www.jobisafourletterword.com/sphinncon-israel-was-a-big-success/ I've been looking forward to SphinnCon Israel for a month now ... to the best of my knowledge, one of the highest-profile search conferences we've had in Israel so far. it's rare that I leave the house, let alone go to a spiffy conference in the big city with cool people ... http://www.jobisafourletterword.com/going-to-sphinncon-israel-today/ I've been very busy over the last two or three weeks developing and launching two small sites (which goes some way to explaining why I haven't posted here for a while). I've written a dozen or so articles for those blogs, plus another half-dozen which I submitted to article directories ... http://www.jobisafourletterword.com/joining-in-the-one-page-a-day-challenge/ I've been intrigued recently by a case study that Courtney Tuttle did about what he calls keyword sniping. It's a terrific concept, and I've been hard at work finding new niches to work in. But I've run into something of a glitch, and it's because of ugly people from Pennsylvania. Here's ... http://www.jobisafourletterword.com/pennsylvania-sure-must-have-some-ugly-people/ Every blog, even low-profile ones like Job is a Four Letter Word, is a potential target for scrapers. For those unfamiliar with the term: Scrapers take advantage of a site's RSS feed to reproduce the content on their own site. Why? Usually to try & attract a bottom-feeder quantity of AdSense ... http://www.jobisafourletterword.com/new-plugin-to-leverage-content-theft/